With a growing role in outdoor conservation, the addition of museums, education centers, and a major resort, and the 2017 acquisition of Cabela’s, the company is not slowing down any time soon. It also offers a mix of specific-interest as well as larger “master catalogs” specific to freshwater fishing, saltwater fishing, and hunting. This includes many in-store programs and family-oriented events. With 200 retail and marine center locations, plus a robust e-commerce presence, Bass Pro serves over 200 million customers annually. One of the country’s major retailers, Missouri-headquartered Bass Pro Shops, has addressed this marketing challenge head-on. If the marketing effort involves hundreds of thousands of individual SKUs, the level of difficulty goes to eleven. The days of large, general interest catalogs are gone – replaced by highly-personalized retail pieces, of varying lengths and levels of complexity, each targeted to meet the needs of a very specific audience. Each new device has made it harder to connect meaningfully with an increasingly busy, distracted audience. With the advent of Internet and mobile technologies, the job became a lot harder. Even when channels were “limited” to print and broadcasting, it took tremendous effort and creativity to create lasting and positive retail moments of truth for an individual product – not to mention an entire brand. Marketing professionals have never had it easy. In an increasingly impersonal, multichannel environment, that vision requires powerful, agile technology – such as Comosoft LAGO.
You can also share the JPG version of your image on your social media networks.Įach image has a unique Securecode™ and the JPG file for each image must be purchased separately.Outdoor retail giant Bass Pro Shops has an ambitious marketing vision: to connect with the needs of individual outdoor enthusiasts.
Your Digital Download of the JPG comes with the full rights necessary to allow you to make additional prints at home or with various photo print providers. Every Bass Pro Shops and Cabela’s Customer receives a FREE 4圆 print from their visit at Bass Pro Shops and Cabela's.Ī JPG (JPEG) version of your image is available for purchase in store or online as a Digital Download.
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